With the constantly changing business dynamics and the rise of technology, consumer expectations and engagement equation has evolved. Consumers’ demand for connected conversations has started to reflect in approaches businesses opt to serve them.
According to Gartner, customers in UAE have higher expectations of customer service and trustworthiness from businesses than the global average. Businesses are now looking for ways to gather, analyze, engage with AI and employ consumer data at scale to meet customers’ rising expectations with unprecedented customer experience.
Customer experience is one of the most important differentiators today. The ability to scale engagement with deeper understanding and empathy with customers separate businesses that are winners or losers. To achieve this, businesses need a great reset from disjointed customer engagement that are at work today, where customer communication takes place across multiple communication systems that are siloed, broken or do not have full context of customer history.