Omni-channel retailers online gathering – powered by Snap Inc.


Daniel Gomez is currently the Head of Digital Fashion JVs and Fashion Chalhoub Group, he is responsible in developing and executing Ecom and omnichannel strategy for Chalhoub franchise brands and JVs. Prior joining Chalhoub Group, he was the Head of Ecommerce and Omnichannel Inditex Russia for Zara, Zara Home, Massimo Dutti, Bershka, Stradivarius, Pull & Bear and Oysho, Uterqüe. He also worked in Ecommerce and Omnichannel implementation for Inditex in China, Mexico and Turkey.

Farimah Moeni has over 12 years of experience in digital marketing and is currently leading the Retail, eCommerce, and Travel verticals at Snapchat in MENA. She works with top global eCommerce brands, Omnichannel Retail groups, airlines, and tourism boards to create innovative, impactful digital marketing and advertising solutions on Snapchat. Prior to joining Snap Inc. she worked at Yahoo for 7 years leading client partnerships with top global brands and was the driving force of many award-winning travel campaigns.

Imad El Fay is a Partner and Venture Builder at HB Investments, the strategic investment office of the founders of Huda Beauty which invests in and incubates founders in the Consumer space. Imad oversees venture development and growth at the fund, providing strategic and operational support to startup founders. Prior to HB Investments, Imad was an Associate Partner at McKinsey & Company where he led strategic projects in the private and public sectors. Imad holds an MBA, with honors, from Harvard Business School and a Mechanical Engineering degree, with high distinction, from the American University of Beirut.

Daniel Gomez
Head of Digital
Chalhoub group

Farimah Moeni 
Business Solutions Lead (Retail, Ecommerce & Travel)
Snap Inc. MENA

Imad El Fay
Partner and Venture Builder
HB Investments

Toufik Chadli serves as Marketing Director Tea Arabia at Unilever. He has a rich and diverse experience including many years at Board level with leading Blue-chip companies with responsibility held at regional and country level across North Africa, Middle East and Turkey regions. Toufik is an experienced leadership & executive coach. He brings a distinctive blend of experience and skill to executive coaching with a focus on transformational, sustainable change. His areas of emphasis are: Marketing Strategy & execution, P&L Management, Business & Team transformation, Marketing and Cross functional team leadership, Executive coaching, Inclusive Leadership.

Toufik Chadli
Marketing Director


Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.